24 May '11, 5pm

Balmain to launch more affordable line

Balmain to launch more affordable line

Looks as if new creative head Olivier Rousteing was only the beginning of a series of big changes at the French fashion house. Thanks to a new licensing deal with Italian company Ittierre, a more accessibly priced ready-to-wear range is in the works. The new line will consist of both men’s and women’s clothes under the name of Pierre Balmain, and while it will be produced by a separate design team, the creations will have to be approved by Rousteing. The official launch is expected in September, possibly during New York fashion week. Balmain had recently come under a lot of criticism, due to “absurd” pricing, with a $1,625 ripped cotton t-shirt provoking particular protest.

Full article: http://www.luxuo.com/fashion/balmain-more-affordable-line...

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