18 Apr '16, 6am

4 ways to drive mobile engagement

Trey Courtney is senior vice president of product management and delivery at Mood Media By Trey Courtney With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively? Chances are, not as much as you could and should be. Since 64 percent of adults and 89 percent of young adults currently are smartphone users, according to Pew Internet research, brands absolutely have to incorporate mobile into their marketing strategy to stay relevant. However, it is important to integrate mobile in a thoughtful and deliberate fashion, not simply adopt technologies for the sake of the new or the trendy. Channeling right When it comes to choosing the right tactics for a business-to-consumer marketing strategy, the amount of options can make the space feel over-saturated and ...

Full article: https://www.luxurydaily.com/4-ways-to-drive-mobile-engage...

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4 ways to drive mobile engagement - Luxury Daily

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