23 May '11, 11pm

China’s luxury consumers get their information online

As the buying power of China’s masses continues to spiral upwards, more and more information is being gathered focusing not only on what they like to spend their money on but how they go about spending it. This week it has been the turn of the international audit and advisory services firm KPMG to release its report into the spending habits of mainland Chinese . It found that 70 percent of the country’s consumers of luxury brands search the internet each month before making their purchases. What’s more, 30 percent claimed they searched online for information on luxury items each week. But, surprisingly, just five percent of those polled said they were actually interested in making a purchase over the internet. Worries over authenticity, payment security and after-sales service were cited as reasons for the low number interested in purchasing online. China’s buying power ha...

Full article: http://www.luxuo.com/luxury-trends/china-luxury-consumers...

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