23 May '11, 11am

Ladurée to open in New York City

Ladurée to open in New York City

Famous, luxury Parisian patisserie Maison Ladurée has announced plans to set up its first US outpost in New York this summer. The opulent boutique — known for its pastel-colored, feather-light macarons and elegant tea houses across Paris — will open a boutique on Madison Avenue in July. In a city where the cupcake continues to reign as the frosted, portable dessert snack of choice for New Yorkers and tourists alike, the French house is hoping to take a bite out of the market and start a new trend. Oone that appeals to the well-heeled Manhattanite who dines on fine china, drinks tea with her pinky held aloft and swoons at dainty, fairytale pastries. Macarons are airy, meringue-like cookies made with egg whites, ground almonds and sugar that sandwich a flavored butter cream or ganache filling. Ladurée boasts a 149-year history, having set up its first bakery in 1862 on rue R...

Full article: http://www.luxuo.com/gastronomy/laduree-store-new-york-ci...

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luxuo.com 16 May '11, 4pm

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