31 Mar '16, 5pm

#Luxury #retail tips: It’s 2016 – omni-channel engagement is no longer optional - https://t.co/PjpaaQ0lkX

#Luxury #retail tips: It’s 2016 – omni-channel engagement is no longer optional - https://t.co/PjpaaQ0lkX

Massimo Fubini, CEO and Founder of ContactLab, looks at the need for luxury retail brands to implement the omni-channel experience into their customer engagement strategies. The need to go digital has dominated discussion in the luxury industry during the last two years. Yet with so many brands still lagging behind the curve, 2016 is a critical period as effective digital engagement becomes a necessity. Luxury customers are increasingly demanding the personalisation of services and adaptable modes of engagement they are seeing in other industries. Factor in the rise of millennial purchasers and brands are left scrambling for a solution. The consumer base has become far more varied and unpredictable. Without strong omni-channel engagement, brands will be powerless to respond effectively. More than any other industry, luxury brands rely on a strong sense of brand heritage an...

Full article: http://www.netimperative.com/2016/03/luxury-retail-tips-2...

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