31 Mar '16, 2pm

How elite travellers search and book differently to others

How elite travellers search and book differently to others

How elite travellers search and book differently to others Comment Print Mar 31.2016 Elite travellers – those that take nine flights and have six hotel stays a year – make up 10% of the travel sector and behave online in an entirely different way to their travelling counterparts. Whether it is because this subset of travellers are more used to the vagaries of web search and booking, or have their own habits and processes when browsing for products, marketers obviously need to think about when to target them with offers or modify any personalisation tools that they might use. Travel data specialist Adara has been examining the behaviour of this group of travellers to try and understand more about specific elements of the search and booking process. The company says there have always been assumptions around this subset in that there is a “shorter timeline for the booking per...

Full article: https://www.tnooz.com/article/how-elite-travellers-search...

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