31 Mar '16, 8am

Prada puckers up for retro-inspired fragrance campaign #ModelLexiBoling

Prada Candy Kiss campaign image Italian fashion house Prada is flirting with femininity to provide new perspective on a familiar personality. Prada Candy Kiss is the latest in the label’s olfactory series, which has previously been personified by a singular character named Candy. As Prada releases this new scent, it has also given Candy a new spokesmodel, diversifying the faces that consumers will associate with the fragrance. “The transition from Léa Seydoux as Candy to Lexi Boling’s captivating retro beauty will only be notable to loyal Prada followers,” said Marko Muellner, digital vice president and group director at Edelman , Portland. “Most consumers won’t notice the shift and that’s OK. “The many iterations of Candy campaigns have been significantly different from each other to make this transition between models smooth and congruous,” he said. “Sometimes, when seas...

Full article: http://www.luxurydaily.com/prada-puckers-up-for-retro-ins...

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