31 Mar '16, 8am

Sephora adds glitz to Kik in bet on chatbot commerce

Sephora introduces its experience on Kik to users By Brielle Jaekel LVMH-owned Sephora’s debut on messaging application Kik is a reflection of the push towards conversational commerce through chatbots and how to drive sales with one-to-one experiences on mobile that mimic in-store interactions. Users will now be able to purchase directly within the Kik app while conversing with a Sephora chatbot about anything regarding beauty, including reviews, product recommendations and tips. The experience takes on the form of a conversation with a friend or store associate, starting with a small quiz so that the program can serve appropriate content and products to the individual. “With Kik, our clients can engage with us in a new way to learn beauty tips, watch how to videos, and read ratings and reviews which link to our site within the app,” said Bindu Shah, vice president of digi...

Full article: http://www.luxurydaily.com/sephora-adds-glitz-to-kik-in-b...

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