31 Mar '16, 6am

How ad blocking will affect mobile marketing

Fred Joseph is U.S. CEO of S4M and global chief operating officer of S4M By Fred Joseph Ad-blocking has been dominating headlines, most recently with the Interactive Advertising Bureau’s D.E.A.L., The New York Times’ ad blocking approach and at Mobile World Congress last month in Barcelona, Spain, where news broke about Israeli startup Shine partnering with Three Telecom to block mobile ads on its network. These developments are the latest proof that the rise of ad-blockers can arguably bring the mobile advertising business to its knees if mobile advertisers do not listen to, and respect, consumers. The Shine deal has especially rattled the industry. Rise and shine Experts are discussing the question of whether the United States will be spared from such carrier-direct ad-blocking arrangements. Some observers are suggesting a potential conflict of interest for carriers in t...

Full article: http://www.luxurydaily.com/how-ad-blocking-will-affect-mo...

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