30 Mar '16, 10pm

Exclusivity Isn't the Only #Marketing Strategy for #Luxury Brands

Exclusivity Isn't the Only #Marketing Strategy for #Luxury Brands

It's a good time to be in luxury car sales. February car sales took flight, to a 15-year high for the month, while SUVs and luxury cars dominated this month's New York Auto Show, according to the German broadcaster Deutsche Welle. What's more, we know that when auto sales improve, the economy overall -- and therefore the luxury economy -- is improving, too. American consumers are once again ready for luxury marketing. Yet, if you’re entering the luxury marketplace, you need a solid strategy in place. Without one, you can't offer the quality of products or services consumers expect from luxury brands. When you do put that strategy together, you need to understand that luxury means different things to different people. For some, the term is associated with high price. It’s also associated with exclusivity. But those who truly appreciate luxury assign other characteristics, a...

Full article: http://www.entrepreneur.com/article/273186

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