30 Mar '16, 9am

Gucci explores pre-fall flora and fauna in surreal aviary

Gucci pre-fall 2016 Italy’s Gucci is wandering among flamingos at a tropical aviary to bring to life the house’s flora- and fauna-based prints seen in the pre-fall 2016 collection. Under the creative direction of Alessandro Michele, Gucci’s aesthetic has been updated with an increasingly surrealist appeal that plays with color, texture, vintage silhouettes and a number of brand motifs. For pre-fall 2016, Gucci continues its agenda using its clothing and accessories as the protagonists of a chaotic and cluttered wonderland. “The creative collaboration between Alessandro Michele, Glen Luchford and Christopher Simmonds is so sophisticated in Gucci’s latest campaign,” said Davia de Croix, creative director at Sandbox, New York. “Subtle references to Gucci’s history, and iconic cultural moments enhance the collection for established clients and bring exciting new storytelling f...

Full article: http://www.luxurydaily.com/gucci-explores-pre-fall-flora-...

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