30 Mar '16, 7am

The demand for free in-store #wifi is rising! View top #retail brands and service areas:

The demand for free in-store #wifi is rising! View top #retail brands and service areas:

Image courtesy of Neiman Marcus WiFi availability is nearing ubiquity across all retail sectors, representing a significant opportunity for brands, with merchants such as Whole Foods, Kohl’s and Walmart leading the way in terms of time spent connected, according to a Popwifi report coming out on March 31. The report, Making Connections: WiFi in the U.S. Retail Sector, found that 11 of the top 20 brands offering quality free WiFi are restaurants or fast food outlets, with BJ’s and Olive Garden topping the list. Additionally, smartphone users in the United States consume more data per minute at Starbucks than at any other brand surveyed. “Historically in-store WiFi has been a passive amenity deployed by merchants as a customer experience value-add,” said Dave Fraser, CEO of Popwifi’s parent company Devicescape . “Now the focus is shifting towards the benefits merchants thems...

Full article: http://www.luxurydaily.com/active-in-store-wifi-engagemen...

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