30 Mar '16, 8am

Mugler taps into consumer vices for #AngelMuse fragrance effort

Angel Muse is the first fragrance release from the brand, which recently dropped the Thierry and retooled its logo to read as only Mugler in a new, modernized font. Mugler is positioning Angel Muse as “futuristic – gourmet” able to stimulate an “olfactory appetite” to the point of addiction, leading the brand to inquire what guilty pleasures its consumers are addicted to.

Full article: http://www.luxurydaily.com/mugler-taps-into-consumer-vice...

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