29 Feb '16, 6pm

Farrow & Ball brings colors to life with lighthearted farm tale: British wall covering maker Farrow & Ball is

Image from Farrow & Ball’s “The Great Animal Escape” British wall covering maker Farrow & Ball is introducing some of its newest paint colors through a whimsical farmyard tale. A stop motion animated film tells the story of a group of escaped animals, with each farmyard character representing one of the latest hues. This lighthearted approach to exploring what could be a static topic may help make consumers more likely to explore the newly available colors more extensively. Seized opportunity On Farrow & Ball’s Web site, the brand tells the story of “The Great Animal Escape” in text and a video. As the video opens, a pair of walkers strolls through a gate, neglecting to latch it when they have passed. One by one, the animal figurines move toward the gate and leave, taking advantage of their chance at freedom. Once outside the fence, the group splits up, traveling in invent...

Full article: http://www.luxurydaily.com/farrow-ball-brings-colors-to-l...

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