29 Feb '16, 9am

Segmenting millennials allows for more appropriate marketing strategies

Affluent millennials The millennial generation is too diverse and broad for marketers to avoid segmenting, according to a new report by The Shullman Research Center. Consumers born between 1981 and 2000 are considered millennials, meaning that people as young as 15 and as old as 35 (34 at the time of the survey) comprise the group. Because that 20-year gap is particularly profound in the early stages of life, marketers need to segment millennial consumers into specific groups to take advantage of particular habits and beliefs. “The term [millennial] is useful as a general way for marketers to identify the marketplace by age segments,” said Bob Shullman, founder/CEO of The Shullman Research Center . “However, the only ones who can market to the entire generation, all 73 million adult millennials (18+), have to be in the consumer package goods businesses because until an adu...

Full article: http://www.luxurydaily.com/segmenting-millennials-allows-...

Tweets

Winning Mobile Marketing Strategies #semrushchat

Winning Mobile Marketing Strategies #semrushchat

semrush.com 29 Feb '16, 1pm

Mobile marketing is a huge topic! From UX/UI to AMP pages — there are dozens of things to keep in mind in order to get the...

Kickstart your content marketing strategy | Free eBook

Kickstart your content marketing strategy | Fre...

webmarketinggroup.co.uk 29 Feb '16, 9am

Kick-start Your Content Marketing Strategy Today Simply download your free eBook Whether you’re new to content marketing, ...

8 Significant Digital Marketing Tips that Everyone Should Know

8 Significant Digital Marketing Tips that Every...

techwyse.com 29 Feb '16, 7am

Social media websites, like Facebook & Twitter have millions of users all around the world. In fact, these are also the mo...

#Scent Beyond #Sex: How #Luxury #Fragrance #Mar...

luxurysociety.com 29 Feb '16, 9am

But some niche fragrance brands are bucking this long-standing trend by opting for an androgynous approach to marketing. M...

New York real estate continues to slow as dollar gains strength - Luxury Daily

New York real estate continues to slow as dolla...

luxurydaily.com 29 Feb '16, 8am

131 East 92nd St townhouse; via StreetEasy In New York, price growth is slowing and homes are staying on the market for lo...

How to Meet the Video Marketing Challenge in 2016

semrush.com 03 Mar '16, 4pm

If you want to excel at content marketing in 2016, you must make video an integral part of your overarching strategy. And ...

5 Effective Strategies for Recycling Old Content

5 Effective Strategies for Recycling Old Content

searchenginepeople.com 02 Mar '16, 1pm

It's good for SEO . Revisiting old articles will give you the opportunity to enhance your meta-information and keyword dis...

10 free online courses to level up your marketing skills in 2016

10 free online courses to level up your marketi...

godaddy.com 10 Mar '16, 3pm

People with a fixed mindset believe that genes determine their intelligence. They focus on tasks with a high probability o...

Essential Exhibition Marketing Success Checklist

youngupstarts.com 01 Mar '16, 2am

by Reno Macri, Director of Enigma Visual Solutions Exhibition marketing presents a superb opportunity to make direct conta...

Retail store system is broken: Luxury Institute

luxurydaily.com 02 Mar '16, 10am

Photo of VivaLuxury courtesy of Bergdorf Goodman Bricks-and-mortar retail is still generally operating in an out-of-date f...

Hard luxury dominates duty-free retail with rev...

luxurydaily.com 01 Mar '16, 10am

DFS’ T Galleria art work A combination of increased demand for high-end brands and low-cost tourism is expected to drive t...

Luxury online retail market to reach $41.8B by ...

luxurydaily.com 29 Feb '16, 10am

When shopping online, the luxury consumer prefers to shop in a multi-brand environment, and this inclination is expected t...

Analytics offer solutions to merchandising and marketing problems: BRP

Analytics offer solutions to merchandising and ...

luxurydaily.com 26 Feb '16, 9am

Technology is transforming the way consumers shop Outdated software and applications are hindering retailers’ abilities to...