29 Feb '16, 9am

#Scent Beyond #Sex: How #Luxury #Fragrance #Marketing Is Changing. #future #retail @CreamUK

But some niche fragrance brands are bucking this long-standing trend by opting for an androgynous approach to marketing. Minimalist bottles avoid colours heavy with gender connotation. Packaging features surreal holographic collages that express scent in purely conceptual terms. Product names are often abstract, or focus on ingredients, with no ‘pour homme’ or ‘pour femme’ in sight. D.S. & Durga’s Silent Grove and Debaser, or Vilhelm Parfumerie’s The Oud Affair and Morning Chess are prime examples, as are Prada’s new line of private blends including Cargo De Nuit, Purple Rain, Tainted Love, and Marienbad.

Full article: http://luxurysociety.com/articles/2016/02/scent-beyond-se...

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