29 Feb '16, 9am

Saint Laurent's new Dubai flagship is trademark Hedi Slimane - The National

Saint Laurent's new Dubai flagship is trademark Hedi Slimane - The National

So who is Hedi Slimane? With the opening of Saint Laurent’s new flagship at Mall of the Emirates in Dubai, the first in the region to carry the brand’s new store concept, designed entirely by Slimane, the question is as pertinent as ever. Famously involved, Slimane has taken control of almost every facet of the company since he became creative director of Saint Laurent in 2012 – from the clothes, accessories and branding to packaging and the soundtracks to his runway shows. He even shoots the haute couture advertising campaign himself. He is the man who, in four short years, has single-handedly doubled profits at Saint Laurent, and transformed this once stuffy French fashion house into the label to watch. But the fashion establishment remains polarised about his achievements at Saint Laurent. Love him or hate him, Slimane is a man who forces an opinion. The new store conce...

Full article: http://www.thenational.ae/arts-life/luxury/saint-laurents...

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