29 Feb '16, 8am

Pair in-store, in-app content for strong omnichannel experiences: Newstore

Walmart’s example of in-store mobile experiences allows shoppers to text to locate products By Brielle Jaekel During a Mobile Marketer webinar, an executive from NewStore emphasized how important it is for retailers and brands to make their applications a content destination that fits their brand to create the feeling of a trusted friend. During the webinar, “Mobile roadmap for retailers: How to prepare for 2016 and beyond,” the executive explained that users now spend the majority of content-consuming time in mobile apps, which means that marketers need to streamline their strategies to compete with other platforms. Creating a mobile app that pairs retail and coinciding content is vital in becoming a one-stop destination for users, keeping them returning as well as thinking of the brand in a positive light. “Experience is an important part,” said Margie Bell, senior direc...

Full article: http://www.luxurydaily.com/pair-in-store-in-app-content-f...

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