29 Feb '16, 8am

Top 5 brand moments from last week

Miu Miusic app Brands prepped for the Academy Awards and created celebrities of their own. Showing that co-creation and user-generated content is still king, one apparel label put fashion filmmaking into consumers’ hands. Others showed their innovation with technology partnerships that will take them to space or turn a haute timepiece into a payment method. Fendirumi Italian fashion label Fendi has created new brand faces in the form of mascots with big personalities. Inspired by the Japanese kigurumi, or costumed characters, the Fendirumi made their first public appearance in Tokyo at the brand’s Ginza pop-up store opening event in November. The Fendirumi duo went on a new adventure as they attended Fendi’s runway show in Milan, a trip that was documented by the ambassadors on Snapchat (see story ). Video still from Jimmy Choo’s red carpet film Footwear and accessories la...

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Top 5 brand moments from last week

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Top 5 brand moments from last week

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