25 Feb '16, 8am

Ritz-Carlton responds to consumer desires with redesigned Web site

Ritz-Carlton responds to consumer desires with redesigned Web site

Exterior of The Ritz-Carlton New York, Central Park The Ritz-Carlton Hotel Company is helping consumers plan new vacations and remember old ones with a redesigned Web site. The new RitzCarlton.com includes user-generated content, an exploration hub and a more dynamic design in the interest of a user-friendly and more personalized experience. Consumers long ago began turning to brand Web pages to book vacations, but Ritz-Carlton’s redesign encourages spontaneous trips and lets consumers explore options without having to look to other sites. “This new generation of luxury traveler is far more globally mobile than previous generations and they want richer, more genuine experiences with more meaningful connections to local culture,” said Kyle Murdoch, Head of Digital for The Ritz-Carlton . “They value beautiful design and intelligent comfort, all of which drove the direction i...

Full article: http://www.luxurydaily.com/ritz-carlton-responds-to-consu...

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