31 Dec '15, 7pm

Luxury brands share well wishes for 2016

Luxury brands share well wishes for 2016

Hennessy New Year’s Eve post As the clock begins to run out on 2015, a number of luxury houses are taking to social media to welcome the new year. From animated greetings to retrospective looks at the past twelve months, brands included consumers in the celebration of the milestone. While most of these efforts have little to do with pushing product, it opens up a dialogue with consumers surrounding shared experiences. What are you doing New Year’s? BMW explained in a Facebook post that sometimes you need to look behind you before moving forward. The brand continued, “ We at BMW have some exciting things just around the bend for you. Fasten your seat belts!” Net-A-Porter used its iconic black ribbon to fashion a “2016.” Wishing you and yours a happy and healthy #2016. Celebrate tonight in style! #HappyNewYear pic.twitter.com/mhjYrFozKN — NET-A-PORTER (@NETAPORTER) December ...

Full article: http://www.luxurydaily.com/luxury-brands-share-well-wishe...

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