31 Dec '15, 9am

FTC introduces new jewelry marketing guidelines to protect quality - Luxury Daily

FTC introduces new jewelry marketing guidelines to protect quality - Luxury Daily

The new guidelines will not directly affect the campaigns of high-end jewelers, but rather low-market competitors who may skew marketing efforts to make jewelry appear of a higher quality. The FTC is revising the current guidelines to help brand marketers avoid deceptive marketing claims in regard to precious metals, gemstones, diamonds and pearls, and if a disclosure is needed.

Full article: http://www.luxurydaily.com/ftc-introduces-new-jewelry-mar...

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