31 Dec '15, 8am

State Of The Watch Industry At The Outset Of 2016 According To Jean-Claude Biver

The biggest side effect of “better” prices and higher perceived value is the increased traffic in the distribution channels and the increase of volume. That was the name of the game: increase perceived value, have more competitive prices, and create higher traffic and more volume . The King is our customer and we would always treat him as such. The Queen is our product, and here, again, all the efforts have to be made in order that she is the most beautiful and desirable. All efforts like design, quality, cost, and retail price have to be achieved by internal restructuring and have never been passed onto the customer or caused any sacrifices in exchange for lower price points.

Full article: http://www.ablogtowatch.com/state-watch-industry-outset-2...

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