31 Dec '15, 1am

3 Trends in Premium Spirits 2015

3 Trends in Premium Spirits 2015

After Grey Goose proved that the world was ready for ultra-premium vodka, the spirits trade followed up with a highly successful effort with tequila. In 2015, rum finally managed to follow on the heels of tequila and push respectability by going premium, while new and emerging distillers created gins made with local botanicals to bring a native twist to the British classic. Those are among some of the biggest spirit trends highlighted in 2015 according to experts interviewed at the trade site The Spirits Business . Here are some of the top trends that got the spirits industry buzzing over the last year: Premium Rum Analysts saw the launch of Bacardi’s Gran Reserva Maestro de Ron in 2015, a super-premium rum, as a turning point for the spirit that is often cast as a party drink among young revelers. Double-aged using white oak casks, the white sipping rum is marketed as an ...

Full article: http://www.luxuo.com/wines-spirits/3-trends-in-premium-sp...

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