30 Dec '15, 6pm

Chanel expresses #fragrance emotional power in earthy film

Still of Gisele Bundchen for Chanel French fashion house Chanel is personalizing its fragrance marketing with a video featuring model and brand ambassador Gisele Bündchen . Ms. Bündchen is the current face of Chanel’s iconic N°5 fragrance marketing, and this effort departs from the French label’s typical campaign created for this segment of its brand. Instead of focusing heavily on product and glamour, Chanel concentrates on what fragrances may mean for the wearer and those around them. At home with Gisele Chanel’s video, titled “An intimate conversation with Gisele Bündchen about nature,” is set at Ms. Bündchen ’s home in New England. The video opens with the model walking barefoot among fallen leaves, wrapped in a tan cashmere blanket. In the following scene, Ms. Bündchen softly strums a guitar and hums the melody of a song, before beginning a monologue about the power o...

Full article: http://www.luxurydaily.com/chanel-expresses-fragrances-em...

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