30 Dec '15, 1pm

via @qz

via @qz

Louis Vuitton’s rise as today’s top luxury brand began at place much like a contemporary pack-and-ship facility. As the new exhibition Volez, Voguez, Voyagez in Paris demonstrates, the brand’s fame started with handmade traveler’s boxes and cases. On display at beginning of the nine-room showcase at the Grand Palais is the company’s first breakthrough product : an unadorned, perfectly rectangular grey trunk. After observing that the traveling trunk’s traditionally domed lid made it unwieldy to stack and transport, founder Louis Vuitton introduced a flat-top model, engineering an airtight box made of lightweight material and covering it in his signature grey canvas. Before Vuitton’s design innovation in 1858, the trunks’ curved domes were thought necessary to repel water that might otherwise seep in when loaded in the cargo of ships or trains. (Louis Vuitton / ©Grégoire Vi...

Full article: http://qz.com/582875/louis-vuitton-the-humble-origins-of-...

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