30 Dec '15, 9am

Jimmy Choo flaunts seasonal shoes via influencer insights - Luxury Daily

Charlotte Groeneveld for Jimmy Choo Footwear and accessories label Jimmy Choo is compiling the influential opinions of style bloggers to show off its snow-ready shoes. The brand gathered eight digital influencers in Zurmatt, Switzerland for its “Snow Choos” effort, capturing its cruise collection boots on a powdery mountaintop. In many cases, influencers are more trusted and more revered by consumers than traditional celebrities, making this campaign a way for Jimmy Choo to ignite interest in the wintry footwear. Winter wardrobe Jimmy Choo’s photo session lives on the Chooworld section of its Web site. The single page features the images taken of the women by photographer Candice Lake, along with links to their personal style Web sites and a seasonal tip for dressing. Aimee Song, pictured in a furry coat and leggings, warns of proportion control, telling readers to mix fit...

Full article: http://www.luxurydaily.com/jimmy-choo-flaunts-seasonal-sh...

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