30 Dec '15, 9am

Porsche targets “The Man Who Thinks He Can” in new video. https://t.co/VFrFwRhCx4

Porsche targets “The Man Who Thinks He Can” in new video. https://t.co/VFrFwRhCx4

Porsche Boxster Spyder German automaker Porsche is bringing poetry to the tracks in an effort to showcase its vehicles’ desirability and potential. The brand has posted to YouTube and shared on social media a dramatic video starring actor and auto racer Patrick Dempsey glorifying Porsche motosport. The dramatic video and prominence of a celebrity will help make Porsche a coveted option for affluent consumers. It’s all in the state of mind The video contains a reading of “Thinking,” sometimes he referred to as “The Man Who Thinks He Can,” a poem written in the early 20th century by Walter D. Wintle, of whom little else is known. The poem is motivational, beginning “If you think you are beaten, you are” and ending, “sooner or later the man who wins/is the man who thinks he can.” The video is shot in black and white and consists largely of close-ups and slow-motion shots, bot...

Full article: http://www.luxurydaily.com/porsche-targets-the-man-who-th...

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