30 Dec '15, 7am

3 contrarian, hardnosed mobile commerce predictions for 2016

3 contrarian, hardnosed mobile commerce predictions for 2016

Ajay Kapur is founder/CEO of Moovweb By Ajay Kapur In the coming year, we will continue to see rapid growth of mobile commerce. Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet and native applications. 1. The tail will wag the dog. In-store digital strategies that drive online sales will succeed. Those that attempt to drive in-store sales will fail Consumer confidence has grown steadily since 2011, yet store foot traffic is declining, according to ShopperTrak. Shoppers are going online. This is a tectonic shift in the way consumers prefer to shop and buy. Mobile is at the epicenter of this transformation, disrupting the traditional divide between the physical and online worlds. Retailers are betting that the mobile devices can draw more foot traffic and in-store sales throu...

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