29 Dec '15, 10am

Lexus hybrid sedan fails to deliver on luxury promise - Chicago Tribune

Some words just sound right. To say "smile" turns up the corners of the lips into the very thing it defines; to say "love" is to open up, then embrace that which was once parted. The perfect word transcends the object it defines into something more. "Lexus " is one of those words. The subtle flow of "luxury" into "success" may be the perfect automotive marketing nonword to define a brand. It must be the word "Lexus" that bothers me more than the product. The product is reliable, nice, retains its value but is not in the category of true luxury cars that make you feel like something more than a corporeal being destined to die. The Lexus ES300 hybrid epitomizes this divide between marketing promise and product delivery. The redesigned midsize hybrid sedan is nice, but the trim lines of other automakers have surpassed what was once the status symbol of near luxury, and they c...

Full article: http://www.chicagotribune.com/classified/automotive/sc-20...

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