29 Dec '15, 8am

Internet of Things brandishes possibilities, challenges for marketers in 2016

The Internet of Things allows users to control household items through mobile devices By Brielle Jaekel The Internet of Things is poised to hit its stride in 2016, giving marketers greater insight in connecting to consumers with significant data gathered from mobile devices, but the challenge will be how to best leverage the information. IoT made a significant jump forward in the past year with a bevy of devices being launched with connectivity to smartphones, with Target even opening a showroom for these products. The devices serve marketers with an immense amount of data to their advantage, and in the upcoming year marketers will need a technical platform, which can manage the overwhelming amount of data as well as process it all. “We opened Target Open House as an experiential retail setting that inspires people to explore the world of connected home living, what it is,...

Full article: http://www.luxurydaily.com/internet-of-things-brandishes-...

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