29 Dec '15, 3am

Former Lamborghini exec to head Hyundai's Genesis brand - LeftLane News

Former Lamborghini exec to head Hyundai's Genesis brand - LeftLane News

Hyundai has appointed former Lamborghini executive Manfred Fitzgerald to lead its newly formed Genesis brand . During more than a decade at Lamborghini, Fitzgerald served as the director of branding and design. He is credited with helping the Raging Bull transform from a "prototype car company" to an established luxury marque as sales increased by 10-fold. The executive will help Hyundai achieve its goal of distinguishing a standalone luxury brand under the Genesis name. The division will receive a unique design identity, along with unique logos and a consistent naming structure as it prepares to take on German and Japanese rivals. "Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President," Hyundai said in a statement. "For the brand to set a strong foothold in th...

Full article: http://www.leftlanenews.com/former-lamborghini-exec-to-he...

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