31 Aug '15, 8am

Brands procrastinate, pull through on back-to-school offers

With the majority of back-to-school shopping now being done in late August and early September, a number of brands, including Armani, Burberry, Michael Kors, Versace and Oscar de la Renta, have recently sent out emails to consumers advertising kids clothes and sales. The marketing offers a chance to instill loyalty in the future’s affluent consumers.

Full article: http://www.luxurydaily.com/brands-make-like-kids-procrast...

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