31 Aug '15, 8am

Fundamentals of luxury brand-building will not change: Diageo exec

Fundamentals of luxury brand-building will not change: Diageo exec

“Marketing has evolved so that spirits are a lifestyle concept, not just product – we have more ways to engage, more ways to tell our brand stories and more ways to allow participation in those stories,” said James Thompson, chief marketing & innovation officer for Diageo North America , Norwalk, CT. “But we still believe that the fundamentals of brand-building don’t change and won’t change: acting on simple, powerful consumer insights, developing big ideas, injecting flair into marketing strategies, always working with agility, executing to a high standard.

Full article: http://www.luxurydaily.com/fundamentals-of-luxury-brand-b...

Tweets

Wings are a common feature of classic luxury br...

mortimerland.com 01 Sep '15, 9am

This worldwide icon of luxury has nothing to do with the he original AM logo that was completely reformulated in 1920s. It...

Calling for nominations: Luxury Women to Watch ...

luxurydaily.com 31 Aug '15, 6am

Making a statement While more women are entering senior and decision-making ranks at luxury marketers, more work needs to ...

Taking the Brand Temperature: Louis Vuitton, Fendi, Gucci, Bottega Veneta and Valentino are amongst the

Taking the Brand Temperature: Louis Vuitton, Fe...

businessoffashion.com 31 Aug '15, 4pm

LONDON, United Kingdom — Think of brand temperature as the ratio between editorial press coverage and print advertising sp...

luxury apartments: #Luxury hotel DUBAI - Sofite...

texas.tetrag.com 30 Aug '15, 7pm

#Luxury hotel DUBAI - Sofitel Dubai The Palm Luxury Apartments Presentation Discover why SOFITEL DUBAI THE PALM LUXURY APA...

The New Luxury #Influencers Are Here – Get Acqu...

lskeynote.evolero.com 31 Aug '15, 1pm

Luxury Society Keynote is a series of member-only conferences, held annually in London, New York, Paris and Hong Kong. Our...

Why 40pc of independent retailers will not provide contactless payment

Why 40pc of independent retailers will not prov...

luxurydaily.com 01 Sep '15, 7am

Growing complexity of mobile payments landscape is a challenge for merchants By Brielle Jaekel Independent retailers are s...

How app search optimization is about to change

luxurydaily.com 25 Aug '15, 6am

Ed Chater By Ed Chater The app developer world is about it change – again. The Apple iOS 9 will release many new features,...