31 Aug '15, 7am

Elle magazine drives sales through beacons and RetailMeNot, ShopAdvisor partnership

Elle magazine drives sales through beacons and RetailMeNot, ShopAdvisor partnership

Elle magazine is encouraging consumers to shop its September issues in stores By Brielle Jaekel Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions. Consumers shopping at bricks-and-mortar locations containing this month’s issue of Elle will now be able to purchase the publication, prompted by location technology and mobile call-to-actions through RetailMeNot and ShopAdvisor. The venture shows the convergence possibilities of bricks-and-mortar, mobile and, as of now, media. “Beacon marketing allows publishers to bring their editorial content to life in a whole new way,” said Rob Murphy, vice president of marketing at Swirl . “For Elle, this means surfacing highly relevant style recommendations at the moment when they are most useful, while the consumer is ...

Full article: http://www.luxurydaily.com/elle-magazine-drives-sales-thr...

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