31 Aug '15, 4am

HK celebrity jeweler Plukka heads Down Under to list - CNBC #branding #luxury

HK celebrity jeweler Plukka heads Down Under to list - CNBC #branding #luxury

Launched in 2011 by Ooi, formerly creative director at high-end Hong Kong clothier Shanghai Tang, and Hong Kong restaurateur Jai Waney, Plukka carries both stock inventory for certain designs, as well as made-to-order on demand designs. The jeweler's direct relationships with jewelry craftsmen and its made-to-order demand model also eliminates unnecessary costs of middlemen and inventory risks. Plukka claims that its business system allows it to carry more daring, creative designs than traditional jewelers - the kind that appeal to celebrity customers including Lady Gaga, Pharrell Williams and Miranda Kerr. The online sales model is not the only way Plukka had rewritten the retail rule book: As more luxury brands shift to online expansion and look East rather than West for new customers, Plukka has done the opposite, remaining purely digital for its first three years and a...

Full article: http://www.cnbc.com/2015/08/30/celebrity-jeweler-plukka-h...

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