30 Aug '15, 1pm

Question Is: Will the Chinese Still Shop? @BoF #markets #ChinaMeltdown #Luxury #China @Burberry #Shoppi…

Question Is: Will the Chinese Still Shop? @BoF #markets #ChinaMeltdown #Luxury #China @Burberry #Shoppi…

BICESTER, United Kingdom — The designer outlet mall of Bicester Village is set in the English countryside near Oxford, but it might as well be in China. Quiet Mandarin chatter fills the air. Most of the shoppers are Chinese — and so are half the sales assistants. In the Burberry store, many try on the brand's signature trench coats, which go for at least 600 pounds ($925) after discounts. Some punch numbers into their smart phone calculators to work out the exchange rate; more take photos of the goods on offer, likely to message friends at home for a nod of approval. "I don't know too much about designer labels. My friends tell me what to get," says Andy Cao, clutching about six shopping bags. He came from Shanghai to Europe with a group of about 30 colleagues to shop and do some sight-seeing. Over the past decade, Chinese customers — at home but most crucially abroad — ha...

Full article: http://www.businessoffashion.com/articles/news-analysis/a...

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