31 Jul '15, 2pm

Mercedes-Benz Electric – More electricity. Less fuel.: The campaign shows how Mercedes-Benz brings innovative ...

Mercedes-Benz Electric – More electricity. Less fuel.: The campaign shows how Mercedes-Benz brings innovative ...

Mercedes-Benz is using an exceptional campaign to show the benefits of its Plug-In Hybrid technology. Both the C 350 e and the MERCEDES AMG PETRONAS Team’s current F1 car embody the headline ‘Success has two sides. More electricity. Less fuel. ‘Both the racing car and the series model are the product of ground-breaking, new technologies. The campaign shows how Mercedes-Benz brings innovative hybrid technology from the race track to the street so everyone can experience it. Mercedes-Benz The international campaign consists of six print motifs and a TV commercial. In the print motifs, the C 350 e presents itself far away from the city on forgotten streets which run through a prohibited area. The streets are rough and dusty – the perfect testing ground for hybrid technology. Here, the benefits of the C 350 e come to the fore: efficient, dynamic and comfortable. Extreme perspe...

Full article: http://www.emercedesbenz.com/autos/mercedes-benz/c-class/...

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