31 Jul '15, 4pm

Officine Panerai prioritizes US for first online boutique

Officine Panerai prioritizes US for first online boutique

Officine Panerai timepiece Swiss watchmaker Officine Panerai is entering ecommerce with its first-ever online boutique in the United States market. Panerai’s online storefront enables consumers to shop the brand’s timepieces and accessories as well as get information about the brand’s collections. Operating ecommerce will enable Panerai to reach more American consumers directly than it currently can through its existing network of boutiques. Online entry Selecting the U.S. for its first foray into ecommerce is strategic for Panerai, as it is the largest market for luxury goods (see story ). At launch, the e-boutique is only accessible via the desktop and tablet versions of Panerai’s Web site. A reserved My Account area enables consumers to store their personal preferences and wishlist on the site. This section also lets them sign up for additional information about product...

Full article: http://www.luxurydaily.com/officine-panerai-prioritizes-u...

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