31 Jul '15, 6pm

Etihad Airways Picks Cheil Worldwide and Barbarian Group for Its Westward ... - Adweek #branding #luxury

Etihad Airways Picks Cheil Worldwide and Barbarian Group for Its Westward ... - Adweek #branding #luxury

In March, Etihad Airways made headlines with a new ad campaign —created by M&C Saatchi and starring Nicole Kidman—aimed at redefining luxury in the context of business travel. Now, Cheil Worldwide and New York-based, tech-centric creative agency Barbarian Group have been chosen to handle digital and social-media marketing duties for the United Arab Emirates-based airline as it seeks to cement its presence in the West. Last year, Etihad added 10 new destinations to its roster and reported more than a 50 percent jump in net profits as it pulled closer to chief competitors Qatar Airways and Emirates, which Adweek recently called "the world's most glamorous airline. " Now Etihad seeks to counter that claim; the company recently earned media attention for new services like a flying "Residence" that somehow includes a living room, private bathroom and two-person bedroom. (Flight...

Full article: http://www.adweek.com/news/advertising-branding/etihad-ai...

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