31 Jul '15, 3pm

How do you guarantee you make an impact when targeting affluents in the real estate market? #luxur…

How do you guarantee you make an impact when targeting affluents in the real estate market? #luxur…

High quality, experiential lifestyle content is a must for selling to affluents, especially in the real estate vertical Having worked with the affluent and super-affluent segments for luxury real estate clients including Kiawah Island, Christophe Harbour St Kitts, and The Cliffs, we’ve been at the forefront of the changing landscape of how affluents use the web and web-based devices. While what Tiffany has captured here in her article isn’t specific to marketing communities or developments, one core message resonates within the solutions we’ve built for our clients: lifestyle and content marketing is one of the essentials to a luxury ‘ask’. [Affluents are] increasingly likely to buy a property based solely on what they see online, especially if they’re from outside the U.S. So upscale homes are often advertised via glossy websites stocked with detailed floor plans, Hollywo...

Full article: http://www.ehousestudio.com/blog/marketing-to-affluents-f...

Tweets

Highlights from this week's luxury real estate headlines

Highlights from this week's luxury real estate ...

sothebysrealty.com 31 Jul '15, 3pm

Cookbook author and TV personality Katie Lee is putting her wood-shingled Hamptons home—complete with an outdoor kitchen a...

@BREEAM leads in the European real estate market.

breeam.org 04 Aug '15, 9pm

news from BRE published: 24/7/2015 BREEAM leads in the European real estate market Figures released in a report today by t...

Death and Bitcoin: How Digital Currencies Affec...

jdsupra.com 31 Jul '15, 4pm

It may not be at the forefront of your digital currency interests, but cryptocurrencies have unique characteristics that r...

Luxury Real Estate Headlines: First Week in August 2015 - view the latest highlights on luxury real estate and art.

Luxury Real Estate Headlines: First Week in Aug...

sothebysrealty.com 07 Aug '15, 5pm

The house in question is Michael Douglas and Catherine Zeta Jones’s 247-acre clifftop estate, S’Estaca, on sale for offers...

What's the Real Impact of Jane Birkin's Name Ch...

forbes.com 02 Aug '15, 1am

In the past few days, Jane Birkin’s request for Hermès to remove her name from the iconic purse has caused media frenzy. S...

report

sothebysrealty.com 12 Aug '15, 2pm

How to brand yourself like Donald Trump - Real ...

rew-online.com 12 Aug '15, 2pm

Love him or loathe him, real estate mogul, entrepreneur and reality television star Donald Trump has turned the 2016 Presi...

Highlights from this week's luxury real estate headlines

Highlights from this week's luxury real estate ...

sothebysrealty.com 24 Jul '15, 3pm

Luxury Real Estate Headlines: Fourth Week in July 2015 Posted on July 24, 2015 by Erik Weinbrecht Highlights from this wee...

Real #luxury living @ - #luxurytravel

getrealluxury.com 12 Aug '15, 11pm

It’s not all breathtaking views and superb amenities, although those may be among the initial attractions, but it’s about ...

Internet of Things On the Rise in Real Estate #IoT

Internet of Things On the Rise in Real Estate #IoT

pddnet.com 13 Aug '15, 1am

Realtors and marketers are leveraging the Internet of Things in particularly useful ways. Smart sensors can make building ...

Are you associated with Real Estate Business? If so, I think you must grab this #list of 50…

Are you associated with Real Estate Business? I...

ads2020.marketing 24 Jul '15, 7pm

these real estate classifieds advertising websites with so many small and bigger real estate and Properties companies and ...