30 Jul '15, 9am

Ralph Lauren boasts widest ecommerce product selection: report

Ralph Lauren boasts widest ecommerce product selection: report

Ralph Lauren has a broad product selection online Luxury brands are generally expanding their offerings online, with between 5 and 6 percent more high-end items available via ecommerce in the spring/summer 2015 season than the fall fashion season, according to a new report by ContactLab and BNP Paribas. Ralph Lauren, Armani and Hermès boast the most products online, while Bulgari, Ferragamo and Prada showed the steepest growth of the sample as they work to increase online availability. As late adopters enter the online marketplace, early movers such as Burberry are going to have less of an inherent advantage, requiring them to amplify their efforts to remain competitive. “By linking the product range available for purchase online with the turnover of the company grouped by ‘clusters’ depending on their position, we can see significant differences in brands’ approaches to e...

Full article: http://www.luxurydaily.com/ralph-lauren-boasts-widest-eco...

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