30 Jul '15, 7am

Omega Speedmaster ’57 ‘Vintage’ Watch Hands-On, ‘George Clooney’s Choice’

Omega Speedmaster ’57 ‘Vintage’ Watch Hands-On, ‘George Clooney’s Choice’

A few months ago, I was strolling on Sunset Boulevard here in Los Angeles and noticed an extremely tall and prominent billboard advertisement for Omega, which happened to feature this specific Omega Speedmaster '57 watch... as well as George Clooney. On a classic motorcycle in the desert, Clooney is riding along wearing the Omega Speedmaster '57 and the phrase "George Clooney's Choice" is the selling point. For a mainstream audience, this message likely works well and the attractive design of the vintage looking dial on this particular version of the Omega Speedmaster '57 is most certainly a crowd pleaser. Can you blame Omega for not going into additional detail about the watch and the history it leverages? I don't think so - what I find most interesting are the layers of appreciation possible with a watch like this that can be marketed in a range of ways. You can enjoy th...

Full article: http://www.ablogtowatch.com/omega-speedmaster-57-vintage-...

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