29 Jul '15, 8pm

Why People Buy Shoes: Four Things Brands & Retailers Should Know - Footwear News #branding #luxury

Why People Buy Shoes: Four Things Brands & Retailers Should Know - Footwear News #branding #luxury

Consumers are drawn to brands with recognizable logos and retailers that make their shopping experience exciting and memorable, experts say. Getty Images For shoe brands and retailers, motivating consumers to purchase products is both an art and a science. The art is that ingenious million-dollar catchphrase that pops in the head of the marketing director while riding the crowded subway on a Friday evening. The science comes from the hundreds of hours spent hosting customer focus groups and pining over scores of market data. Related French Loafer Brand Galet To Launch Hamptons Pop-Up Van Whatever methods companies use to strike that balance between creativity and objective analysis, an awareness of these four key components that motivate shoe purchases is critical. Brand Recognition People are drawn to shoe brands and retailers with familiar names, logos and slogans. Hence...

Full article: http://footwearnews.com/2015/business/retail/tips-shoes-b...

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