29 Jul '15, 6pm

Must read article on the #SharingEconomy impact on #luxury by the amazing @andjelicaaa of @HavasLuxHub

Must read article on the #SharingEconomy impact on #luxury by the amazing @andjelicaaa of @HavasLuxHub

In all likelihood, it will continue to attract all of the above, lending the luxury sector's nascent sharing-economy market a high-growth potential. Its emerging business models and revenue streams will revolve around offering products-on-demand as a service (vs. just selling them), partnerships and tie-ups, motivating a marketplace and new service value-adds. Today, due to legacy brands' corporate inertia, this market is exposed to newcomers, which have been quick to seize the opportunity. These smart upstarts are well on their road to relevancy with the next generation of affluents as they redefine what the modern luxury is and how we enjoy it.

Full article: http://adage.com/article/digitalnext/devil-shares-prada-s...

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