30 Jul '12, 3am

BMW to Develop Online Channel for it New Hybrid Models via @zite

BMW to Develop Online Channel for it New Hybrid Models via @zite

Called the BMW i Born Electric Tour, it will be launched in Rome and travel to six other major cities over the next twelve months. The German luxury carmaker will also launch a rage of exclusive retail stores or dealerships that will showcase the new models. The store will be called BMW i Store. The first such store has been launched in London’s Trendy Park Lane. Very soon similar stores will be launched in other cities. Bayerische Motoren Werke AG (BMW) is determined to devise new ways of reaching their potential customers in order to recover the investments they have made to create more efficient new models. The low emission vehicles have a history of facing sluggish demand at the dealerships. The company is planning to deploy a roaming sales force to back the limited showroom network. However the experts warn that if the experiment doesn’t succeed immediately then there...

Full article: http://elitechoice.org/2012/07/30/bmw-to-sell-cars-online...

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