30 Jun '15, 6pm

Can Lyft Pull an Avis? - New York Magazine #branding #luxury

Can Lyft Pull an Avis? - New York Magazine #branding #luxury

The battle between the two companies has gotten brutal, bitter, even a little juvenile. Last year, a Lyft analysis allegedly showed that Uber employees had requested and canceled some 5,560 rides on Lyft, annoying drivers and delaying rides for thousands of other passengers. (Uber has denied the allegation — and claims Lyft has done the same to it. Which Lyft denies.) The website The Verge revealed that in an operation code-named SLOG, Uber gave independent contractors burner iPhones and company credit cards. The contractors would request Lyft rides and then attempt to recruit the driver to the black side once in the car. (“We can’t successfully recruit drivers without talking to them — and that means taking a ride,” Uber responded.) At one point, Uber put out mobile billboards in San Francisco reading SHAVE THE STACHE — a reference to Lyft’s iconic pink mustache. Lyft lat...

Full article: http://nymag.com/daily/intelligencer/2015/06/can-lyft-pul...

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