30 Jun '15, 11am

Farfetch Customers 'Unfollow' the Global Fashion Crowd - #branding #luxury

Farfetch Customers 'Unfollow' the Global Fashion Crowd - #branding #luxury

Ad Age DataCenter $43.6B U.S. agency revenue Subscribe to Datacenter today and access the complete Agency Report 2015 featuring a database of World’s 50 Largest Agency Companies with profiles, agency holdings, and more. Learn more U.K.-based global luxury fashion retailer Farfetch forecasts sales of $500 million this year, up from $300 million in 2014. In March the business -- which takes 30% of its orders from the U.S. -- closed an $86 million funding round, securing cash to boost global expansion. Founded in 2008 by Portuguese entrepreneur José Neves, Farfetch provides online access to a network of more than 300 boutiques, with customers in 180 countries. Farfetch doesn't need its own inventory -- but it does need state-of-the-art technology to keep up with stock around the world. Stephanie Horton is the CMO charged with creating a unique brand for Farfetch, differentiat...

Full article: http://adage.com/article/global-news/farfetch-customers-u...

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Farfetch Customers 'Unfollow' the Global Fashion Crowd - #branding #luxury

Farfetch Customers 'Unfollow' the Global Fashio...

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