30 Jun '15, 7am

La Mer continues ocean conservation efforts with National Geographic collaboration

La Mer continues ocean conservation efforts with National Geographic collaboration

Crème de la Mer’s limited-edition Blue Heart Estée Lauder Cos.’ Crème de la Mer is furthering its conservation efforts this year by partnering with National Geographic to promote ocean exploration and preservation. Crème de la Mer has dedicated its energy to improving ocean conservation for the past 10 years, donating more than $2.6 million since 2008. Promoting charitable efforts that are well aligned with the product can help a brand present a unified message to consumers. “At the heart of La Mer is a belief in the healing power of the ocean, this is where their history lies,” said Diana Verde Nieto, co-founder of Positive Luxury , London. “In order for the ocean to be healing, it must be healthy, and so to support in preserving its wonders is a natural fit for the brand.” Ms. Verde Nieto is not affiliated with La Mer, but agreed to comment as an industry expert. La Mer ...

Full article: http://www.luxurydaily.com/la-mer-continues-ocean-conserv...

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