29 Jun '15, 8am

Prada sketches new eyewear collection with fashion illustrators

Prada sketches new eyewear collection with fashion illustrators

Blair Breiteinstein’s illustration for Prada’s Raw Avenue campaign Italian fashion house Prada is going back to the drawing board with its latest campaign featuring illustrations for its new Prada Raw eyewear collection. For the campaign, six illustrators created six unique digital heroines who will model the collection on a virtual catwalk that consumers can browse online. Using fashion illustrations can allow a brand to emphasize its artistic side and appeal to consumers in a fresh way. Sketched out Prada used six illustrators for its Raw Avenue campaign. Blair Breiteinstein, Carly Kuhn, Judith van den Hoek, Megan Hess, Vida Vega and Wong Ping each created a unique character to highlight Prada’s latest eyewear collection. Blair Breiteinstein’s illustration for Prada’s Raw Avenue Fashion illustrations were once the norm in the industry, but as photography became more popu...

Full article: http://www.luxurydaily.com/prada/

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